Sotheby's powerful brand marketing and advertising strategies offers our clients unrivaled opportunities and access to qualified people and distinctive properties.
In 1976, an exceptional real estate company was launched and created from the same passion and commitment to client service that guided Sotheby's since the inception of the brand 271 years ago. Today, the collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. In the global markets we serve, this distinguishes our brand in a meaningful way making Sotheby's International Realty the commanding presence in luxury property representation.
With over 16,000 independent sales associates in approximately 730 offices and 56 countries and territories, our network members utilize innovation with relevant reach to present a home in a most unique way. The brand's white glove referral program is the key differentiator, allowing network members to connect the most qualified buyers and sellers globally. Orchestrated by a dedicated team of professionals that direct thousands of global connections monthly from broker-to-broker to auction, the firm's placement opportunities are managed with extreme care and discretion.
Global Awareness: Brand Marketing
Our media plan is designed to drive awareness towards the fine properties our network represents. With an emphasis on brand exclusivity, cutting edge advertising technologies, strategic content integration, and social traffic drivers, our brand utilizes hand-selected media powerhouses. The innovation, experience, and impact of the New York Times, The Wall Street Journal, Architectural Digest, Dwell, Google and YouTube allow our listings to successfully connect with buyers and sellers. The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate consumer interest locally, nationally, and globally.
An Immersive Experience: sir.com
10,000,000 visits - 75,000,000 page views - 25,000,000 property pages viewed - 52% visits from outside US
Our website, sir.com annually attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photos.
Your Home Around the World: Property Advertising
In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby's International Realty brand has partnered with and distributes properties to over 20 of the most significant media companies and real estate focused websites in the world. To measure results SIR provides clients with a weekly property report which include viewing and inquiry statistics to effectively illustrate the activity a property receive online.
Access on the Go: SIR Mobile
SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in 56 countries. Those who seek the unique when on the road can search using SIR Mobile on Android, Apple or Blackberry and connect with our global real estate experts around the world. Locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts, and more.
Dominant Presence: Search Engine Marketing
Research indicates 90% of home buyers begin their search online, so it's essential that the Sotheby's International Realty brand presence is strong. Through our reevaluated and evolving strategies, we continue to drive the most relevant home buyers to sir.com to maximize the potential for your home to be found on the web.